Abstract

Artificial Intelligence (AI) has emerged as a transformative force driving digital transformation across industries. This article examines the pivotal role of AI in reshaping business processes, enhancing operational efficiency and fostering innovation in the digital economy. The study focuses on how AI technologies such as machine learning, natural language processing, and computer vision contribute to automating decision-making processes, improving customer experiences and enabling data-driven strategies. Using a mixed-methods approach, this research investigates the adoption trends, challenges, and opportunities associated with AI implementation in organizations. Key findings highlight that businesses leveraging AI gain competitive advantages by streamlining operations and identifying new revenue streams. However, the study also underscores barriers such as ethical concerns, data privacy issues and the skills gap that hinder widespread AI integration.

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